Announcing Frui’s Deep South Road Trip!

The Smoky Mountains in the fall

After much anticipation, Frui’s American Deep South Road Trip is finally happening this October. That’s right- like Robert Frank, William Eggleston and countless other master photographers before us, we’re hitting the highway, cameras in hand, in search of inspiration. Over ten days we’ll drive from Atlanta to New Orleans via the Great Smoky Mountains, Nashville and Memphis. Why this region? Because the ‘Deep South’ has inspired some of the greatest photography and cinema, but it’s also home to some of the world’s music capitals and, importantly for Frui, distinctive and delicious regional food and drink.


We’ll stop at photogenic small towns, roadside diners and expansive American vistas. We’ll watch live music in dive bars, boat through swamps and bayous, visit plantation houses and learn to cook cajun food.

Buskers in New Orleans

This holiday will be all about the spirit of adventure and the open road. Although we’ve planned the most important stops and destinations, we don’t know exactly what we’ll find along the way and that’s all part of the fun!

Louisiana swamp

Here is an idea of where we’ll stay on each night of the trip:

Day 1: Atlanta

Day 2: Smoky Mountains

Day 3: Nashville

Day 4: Nashville

Day 5: Memphis

Day 6: Natchez

Day 7: Thibodaux

Day 8: New Orleans

Day 9: New Orleans

Day 10: Depart

Dates: 31st October- 9th November 2020

Cost: £2799 (Includes accommodation, all transport, excursions, breakfasts, some lunches and photography tuition. Flights, some lunches and dinners not included).

Before we launch the trip officially, we’re offering our email subscribers and blog followers the chance to hold their place for £150. We expect this trip to be very popular so don’t miss the chance to reserve a spot!


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