New Year’s Awards Night

Awards_Head_4

14 destinations, over 100 holidays, almost 1000 guests and we’ve lost count of the number of bottles of wine!

Over the past three years we’ve seen you guys take some cracking shots on our holidays, so we’re hosting an awards evening to honour your talents and say thank you for your loyal custom. On the night you’ll have the chance to reunite with Frui faces from your holidays while enjoying a few glasses of vino and, who knows, perhaps even a boogie!

So, if you’ve joined us on holiday since 2012 then it’s time to pick your best photos and email them to us for a chance to win! We’ll be showing off your photographs throughout the evening and announcing the winners on the night!

Where and when

Jewel Bar, Covent Garden, 23rd January 2015 from 7pm (winners announced at 8pm)

Categories

People in their environment

Details that tell a story

Bags of personality

Country in a nutshell

Mega landscapes

Prizes (Yay!)

The winner of each category will win a print of their photograph, a £100 Frui holiday voucher and a steamy smooch from James. One of the lucky category winners will also win a £400 Frui Holiday voucher!

The rules (Boo!)

You can enter JUST ONE image per category by emailing hello@frui.co.uk. Images must be emailed one at a time with the category in the subject line. Images must be no larger than 5MGB and no smaller than 2MGB. Any images smaller or larger will be discounted. All photos must have been taken on a 2012, 2013 or 2014 Frui holiday. Deadline for entries is 15th January 2015.

Judges

All entries will be judged by Frui co-founder and best-selling author of Read This If You Want To Take Great Photographs, Henry Carroll. Frui’s head of photography and travel photographer, Filip Gierlinski. Frui tutor and travel photographer, Simon Tupper.

RSVP essential

Even if you haven’t been away with us over the past three years we’d love you to join us on the night! Please reserve your spot by emailing hello@frui.co.uk. Good luck everyone and we look forward to seeing you and your pics on the night!

New Year’s Awards Ceremony
14 destinations, over 100 holiday, almost 1000 guests and we’ve lost count of the number of bottles of wine!
Over the past three years we’ve seen you guys take some cracking shots on our holidays, so we’re hosting an awards evening to honour your talents and say thank you for your loyal custom. On the night you’ll have the chance to reunite with Frui faces from your holidays while enjoying a few glasses of vino and, who knows, perhaps even a boogie!
So, if you’ve joined us on holiday since 2012 then it’s time to pick your best photos and email them to us for a chance to win! We’ll be showing off your photographs throughout the evening and announcing the winners on the night!
Where and when
Jewel Bar, Covent Garden, 23rd January 2015 from 7pm (awards announced at 9pm)
Categories
People in their environment
Details that tell a story
Bags of personality
Country in a nutshell
Mega landscapes
Prizes
The winner of each category will win a print of their photograph, a £100 Frui holiday voucher and a steamy smooch from James. One of the lucky category winners will also win a £400 Frui Holiday voucher!
The rules
You can enter JUST ONE image per category by emailing hello@frui.co.uk. Images must be emailed one at a time with the category in the subject line. Images must be no larger than 5MGB and no smaller than 2MGB. Any images smaller or larger will be discounted. All photos must have been taken on a 2012, 2013 or 2014 Frui holiday. Deadline for entries is 15th January 2015.
Judges
All entries will be judged by Frui co-founder and best-selling author of Read This If You Want To Take Great Photographs, Henry Carroll. Frui’s head of photography and travel photographer, Filip Gierlinski. Frui tutor and travel photographer, Simon Tupper.

Interview with Frui founder, James Lockett

Have you always been interested in travel?
I guess you could say that growing up family holidays were always a little bit eccentric. Whether it was trekking in Africa, sailing around the Galapagos Islands or staying in the Amazon rainforest, I was always made aware of the amazing places that existed in the world which made me want to explore more.
How did you get involved in the travel industry?
Kind of by accident really! While I was an Art teacher I did a lot of travelling and on one particular Italian cooking trip I got talking with the tour organizer who told me that I should start running painting holidays. He said he would help me to sort it out, and invited me back to look around his province in Italy, the rest as they say is history!
What do you look for in a new destination?
I’m always looking out for unusual destinations where people can really experience something quite different to what they’re used too. For example, our new trip to Ethiopia is a really amazing location full of epic Grand Canyon style landscapes and African Medieval castles. It’s been a real pleasure introducing this amazing country to people whose opinions up until now have been of a famine stricken country.
What’s the most fulfilling aspect of a first trip to a new destination?
I guess for me its all about the ‘buzz’ moments, on every trip there are certain points when you just think, ‘wow! How did I end up here?!’ Its those special moments, whether it be dancing with Kurdish locals in a bar in Istanbul, or staring over an amazing landscape at the sunset in Italy that make it really worthwhile.
Whats the weirdest situation you’ve ever been in on a Frui holiday?
We used to do trips to Syria, before the conflict broke out. It is an amazing country and we really miss it! On one particular trip, on a very quiet afternoon, shortly before the conflict broke out the guests went off to shoot their photo projects in the old square in the Allepo. A few minutes later a pro-Assad rally erupted in the square! After making sure that everyone was safe, we let the guests continue the project. Man, did we come away with some amazing documentary style shots!
Where is your ideal next Frui destination?
Space! This April Fools Day we created a spoof photography course called ‘Frui’s Intergalactic Photography course’ and advertised it on our Social Media channels. We got a lot of tongue in cheek interest, and it got me thinking! Maybe one day we’ll be approached by a gazillionaire who loves the idea and they’ll sponsor us. If not, I’ll just carry on taking pictures at home in my space suit…

James

Frui founder, James Lockett, gives us an insight into choosing destinations and his favourite Frui memories…

Have you always been interested in travel?

I guess you could say that when growing up family holidays were always a little bit eccentric. Whether it was trekking in Africa, sailing around the Galapagos Islands or staying in the Amazon rainforest, I was always made aware of the amazing places that existed in the world which made me want to explore more.

How did you get involved in the travel industry?

Kind of by accident really! While I was an art teacher I did a lot of travelling and on one particular Italian cooking trip I got talking with the tour organizer who told me that I should start running painting holidays in a little known region of Italy called Abruzzo. He said he would help me to sort it out and invited me back to look around Abruzzo. The rest as they say is history!

What do you look for in a new destination?

I’m always looking out for unusual destinations where people can really experience something quite different to what they’re used to. For example, our new trip to Ethiopia is a really amazing location full of epic Grand Canyon style landscapes and medieval castles. It’s been a real pleasure introducing this amazing country to people whose opinions up until now have been of a famine stricken country.

What’s the most fulfilling aspect of a first trip to a new destination?

I guess for me it’s all about the ‘buzz’ moments. On every trip there are certain points when you just think, ‘Wow! How did I end up here!’ It’s those special moments, whether it is dancing with Kurdish locals in a bar in Istanbul or staring over an amazing Italian landscape at sunset, these are the moments that make it really worthwhile.

Whats the weirdest situation you’ve ever been in on a Frui holiday?

We used to do trips to Syria, before the conflict broke out. It is an amazing country and we really miss it! On one particular trip, on a very quiet afternoon, shortly before the conflict broke out the guests went off to shoot their photo projects in the old square in Aleppo. A few minutes later a pro-Assad rally erupted in the square! After making sure that everyone was safe, we let the guests continue the project. Man did we come away with some amazing documentary style shots!

Where is your ideal next Frui destination?

Space! This April Fools Day we created a spoof photography course called ‘Frui’s Intergalactic Photography Holiday’ and advertised it on our Social Media channels. We got a lot of tongue in cheek interest, and it got me thinking! Maybe one day we’ll be approached by a gazillionaire who loves the idea and they’ll sponsor us. If not, I’ll just carry on taking pictures at home in my space suit…

40% off art & design books by Laurence King!

lk logo_red

Our friends at Laurence King Publishing are offering Frui subscribers a whopping discount on ALL their books (art, fashion, photography, architecture, crafts & more) until the end of May.

To claim your 40% discount simply head to their website www.laurenceking.com, pop your items in your basket and enter the code ‘FRUI40′ at checkout. (LKP offer free P&P in the UK too).

Interview with Frui founder, Henry Carroll

What’s different about the tuition people receive with Frui?
No matter what you’re learning – painting, cooking or photography – it’s all made really fun. We don’t fixate on the technical aspects too much. That’s not to say we don’t cover them. We do, but it’s important not to get too bogged down in technical stuff, as that can stifle your creativity. We make sure that people learn the fundamentals and then encourage them to get creative. I suppose where we’re really different is that we make things super simple, so people ‘get it’ straight away.
How do you choose your tutors?
Besides the obvious things like being knowledgeable about their subject area, we look for people who are instantly likeable and communicate their passion clearly and concisely with enthusiasm. A Frui tutor also needs to have lots of energy and go the extra mile to make sure everyone understands what they’re banging on about. A high tolerance to alcohol is also a must.
Do the tutors have different teaching styles?
Yes, of course. We have our fixed worksheets, but each tutor brings their own personality to the workshop or holiday. We’re all different, but we all agree that photography, painting and cooking is an excuse to have fun and be creative!
How do holiday destinations effect what guest’s learn?
We always tailor our worksheets to the destinations. For example, on our Istanbul photography holidays we tend to focus on architectural and street photography. We also introduce guests to the idea of capturing contrasts, as that’s an intrinsic part of understanding the city. In more rural detonations we tend to look at landscape. Depending on the destination, there might be a more traditional emphasis, such as Kerry in southern Ireland, or contemporary, such as Mexico. Everything is designed to give guests a greater insight into a destination so they can respond to it creatively.
What’s your teaching background?
I had a baptism of fire! I taught A’level photography at a sixth form college. In a digital age the students had no patience for the darkroom, which was all the college had at the time. To hold their attention I had to come up with ways to make things quick, easy, fun and creative. When we started Frui, I used the same techniques I’d learnt in the classroom on adults. In fact, if anything, adults get even more distracted than kids, especially if there’s Prosecco being poured.
Where did the inspiration for your book come from?
These days people are just as interested in learning about historical and contemporary photography masters as they were about learning techniques. No book existed that covered these two things. Existing books were all very techie, wordy and full of forgettable pictures. So I set about making something that was really concise, emphasised the creative aspects of photography and full of incredible images.
Have you ever had any student success stories?
Lots! We’ve had people join our holidays who were working in IT or finance and now they’ve given it all up to pursue their creative passion. There are lots of people who also get their photographs featured in magazines and on websites. It’s always great to see!

Henry_Round

We caught up with Frui founder, Henry Carroll, in Australia to ask him a few questions about what you can expect to learn on our holidays and courses. Here’s what he had to say…

What’s different about the tuition people receive with Frui?

No matter what you’re learning – painting, cooking or photography – it’s all made really fun. We don’t fixate on the technical aspects too much. That’s not to say we don’t cover them. We do, but it’s important not to get too bogged down in technical stuff, as that can stifle your creativity. We make sure that you learn the fundamentals and then encourage you to get creative. I suppose where we’re really different is that we make things super simple, so you ‘get it’ straight away.

How do you choose your tutors?

Besides the obvious things like being knowledgeable about their subject area, we look for people who are instantly likeable and communicate their passion clearly and concisely with enthusiasm. A Frui tutor also needs to have lots of energy and go the extra mile to make sure everyone understands what they’re banging on about. A high tolerance to alcohol is also a must.

Istria_1

Do the tutors have different teaching styles?

Yes, of course. We have our fixed worksheets, but each tutor brings their own personality to the workshop or holiday. We’re all different, but we all agree that photography, painting and cooking is an excuse to have fun and be creative!

NYC_1

How do holiday destinations affect what guest’s learn?

We always tailor our worksheets to the destinations. For example, on our Istanbul photography holidays we tend to focus on architectural and street photography. We also introduce guests to the idea of capturing contrasts, as that’s an intrinsic part of understanding the city. In more rural detonations we tend to look at landscape. Depending on the destination, there might be a more traditional emphasis, such as Kerry in southern Ireland, or contemporary, such as Mexico. Everything we teach is designed to give guests a greater insight into a destination so they can respond to it creatively.

What’s your teaching background?

I had a baptism of fire! I taught A’level photography at a sixth form college. In a digital age the students had no patience for the darkroom, which was all the college had at the time. To hold their attention I had to come up with ways to make things quick, easy, fun and creative. When we started Frui, I used the same techniques I’d learnt in the classroom on adults. In fact, if anything, adults get even more distracted than kids, especially if there’s Prosecco being poured.

Book_Blog

Where did the inspiration for your book come from?

These days people are just as interested in learning about historical and contemporary photography masters as they were about learning techniques. No book existed that covered these two things. Existing books were all very techie, wordy and full of forgettable pictures. So I set about making something that was really concise, emphasised the creative aspects of photography and full of incredible images. It also draws people’s attention to the psychological aspects of picture taking, which is something that’s often overlooked.

Have you ever had any student success stories?

Lots! We’ve had people who worked in IT or finance who have given it all up to pursue their creative passion. Others have become their company’s in-house photographers. Lots of people get their photographs featured in magazines and on websites which is always great to see. I also had an email the other day from someone I taught in Marrakech saying they are now doing a photography degree!

Henry Carroll is the co-founder of Frui and author of the top 10 bestselling book, ‘Read This If You Want To Take Great Photographs’. Use the discount code ‘READTHIS’ and save 35% on your copy here!

Proud Partners of the Affordable Art Fair!

AAF_Logo AAF_Logo AAF_Logo

We’re always on the look out for ways to encourage people to engage with the arts and get creative themselves. So what better way to spread some art love than to partner with this year’s Affordable Art Fair in Battersea Park! We’ve got something really special planned for the opening night on 12 March. We can’t say too much at the moment, but if you’re lucky enough to have an invite you’ll definitely not miss us on the night!

Get your discounted ticket!

If you can’t make it on the opening night, fear not, because the fair runs until 16 March. They’re a nice bunch at the The Affordable Art Fair and they’ve offered Frusters an exclusive discount on tickets. Buy yours here and enter the code ‘MAKEART’. This promo code can be used more than once, so do feel free to share with your friends. (Please note that a small booking fee applies, and that the offer is valid at all times excluding the Charity Private View)

Read This If You Want To Take Great Photographs – SAVE 35%

RTIYWTTGP_TW

Calling all shutterbugs! You’ll love this brilliant new book by Frui founder, Henry Carroll! It’s a cracking introduction to essential techniques and the work of inspirational photographers. Better still, buy it here using the exclusive discount code ‘READTHIS’ and get 35% off!

Book Launch!

Booklanuch_headder_3

Massive congratulations to Frui co-founder, Henry Carroll, whose new book, ‘Read This If You Want To Take Great Photographs‘ hits the shelves in February!

celebrate, we’re hosting a FREE Photography Social on 5 February at the Institute of Contemporary Arts where Henry will be signing copies of his book and setting you one of his trademark photography challenges.
So join Team Frui for a night of good, honest Photography Social fun and get your hands on a copy of Henry’s book before anyone else. And better still, you’ll get an exclusive discount on the night

To celebrate, we’re hosting a FREE Photography Social on 5 February at the Institute of Contemporary Arts where Henry will be signing copies of his book and setting you one of his trademark photography challenges.

So join Team Frui for a night of good, honest Photography Social fun and get your hands on a copy of Henry’s book before anyone else. And better still, you’ll get an exclusive discount on the night.

Start time: 7pm

Venue: ICA Bar (lounge room just off lower bar) The Mall, SW1Y 5AH

To reserve: Email kirsty@frui.co.uk

Looking forward to seeing you there!

Team Frui

Frui & the Art Fund!

ArtFund_Pink_Black

We’re delighted to announce  our new partnership with the amazing Art Fund!

Join the Art Fund and receive discounts on exhibitions and art events. And who knows, you might even get the odd exclusive discount on a Frui holiday…

Weekend Wedding Closure

Frui boss, James Lockett, is getting hitched this weekend and he’s only gone and decided to have the wedding in the sunny south of France! This means that Team Frui will be away from the office on Friday 6th and Monday 9th September.

All our holidays and courses are going ahead as planned this weekend, but if you have any questions, please get in touch before 5.30pm on 5th September. Apologies in advance if we take a little longer to reply to your queries. We will get back to you early next week.

Congratulations James!

Frui’s Summer Party!

Summer Party

And don’t forget about our summer sale too! Up to 20% off one-day and half-day courses – visit the sale

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